Activa, the digital media company, is building out a $500 million business to target women consumers.
The company, which will be spun off from AOL next year, has raised more than $4 billion in venture capital from investors including Alibaba Group, Alibaba Group Finance, Digital Ventures, Andreessen Horowitz, Index Ventures, Sequoia Capital, SV Angel and more.
Activa, which was founded in 2008, is also working on a mobile app, which is expected to launch this fall.
It also has plans to develop a new business model for advertisers, according to the Wall Street Journal.
Activia has also built a global network of female advertisers and media partners, according the company.
“The company is making the world a better place by creating the most compelling content and engaging with women in a way that is truly personal,” CEO and cofounder Arianna Huffington said in a statement.
“We’re building the world’s largest and most comprehensive network of women advertisers and partners to deliver targeted campaigns that appeal to them, rather than focusing on advertisers, marketers and brands who are not as likely to see the value in our ads.”
Activa was founded by Arianna Huffman, a Harvard MBA who has a long history in media and digital advertising.
The founder of the company, Arianna, has said in the past that she wants to be a “leader in the field of digital advertising.”
Photo: Arianna H. Huffman/Instagram”We want to build a digital business where we can be the leaders in the world,” Arianna said in 2015.
“And that’s what we’re doing.”
Ariana and her husband, former tech executive Mark Huffman of Twitter, started AOL in 1997, and the company grew into one of the most valuable media companies in the United States.
The Huffingtons own AOL stock has soared more than 200 percent since the company’s inception in 2005.
In 2013, Ariana launched a program called Women in Tech, which provides a one-stop shop for women interested in tech.
In March of that year, the Huffingtons said they would expand the program to include all of AOL’s digital properties.
The program will focus on women in tech and their professional growth, according a press release from the company in 2017.
In a statement, AOL said:The Huffingtons plan to partner with a number of companies to build and run digital ad campaigns that target women, particularly women in technology.
The announcement of the deal is an extension of a campaign Arianna started with AOL back in 2015 that included the launch of the Women in Technology campaign, according Huffington.
She has also announced the launch this year of a Women in Business initiative, which aims to build an online presence for women entrepreneurs.
Activapedia, the popular technology encyclopedia, has become a $300 million company, according data from The Wall Street Review.
The company’s founders are Susan Wojcicki, who is also the editor of the tech website, and Matt Mullenweg, the CEO of the technology company.
The Huffington’s deal with AOL is a significant addition to their growing digital presence, which includes an online news outlet, a YouTube channel and a podcast.
Activision, the global video game publisher, has been working on an app for women since 2017, according an announcement.
Activion has launched its app for female gamers and the app is slated to launch in the fall.
The move comes after Arianna and her colleagues from AOL worked with other media companies to create their own ads for women in media.
They have also made strides in reaching women through women-owned businesses.